Before we start discussing how to write a good Squidoo Lens, we need to first understand what that is. A Squidoo Lens is a webpage that focuses on a specific topic (the same way a camera lens focuses on a specific object). If you’re, say a professional beekeeper or someone who loves classical literature, share this knowledge or passion through a Squidoo lens. And the page need not be excessively complicated: all you need to write is a single page.

That’s not all. You can earn royalties. You can generate more traffic to your website once people discover that you’re a professional in your field. Last but not the least, as a Squidoo member you’ll meet new people online who will help expand your business network, provide useful tips, or enhance your socializing experience by sharing similar interests and tastes!

To submit a Squidoo lens, you must first create an online profile. This profile has to be interesting enough to attract web surfers; and your content has to be interesting enough to convert your traffic into profit. So to recap, there are two key ingredients to getting your Squidoo lens off the ground and to a good start: an online profile and interesting content.

Creating An Attractive Profile

An attractive profile will grab the attention of people who are surfing through Squidoo for information. And if those who you attract are as interested in your topic as they are in your profile, you can attract lots of traffic. Here are some tips for creating that magically attractive profile:

1. The ID should be easy to read—no symbols, spaces or other hard-to-read characters.
2. Write unique and creative content for the profile description. If you cannot write engaging enough content for your own profile, people are less likely to believe that you can write good content for a Squidoo article.
3. Participate in online community building. Comment on other lenses, interact in the writer's forums and join the fan list of other writers.

Getting Around

Because there is more to Squidoo than simply writing an article and submitting it, you need to understand how the site works. If you’re really interested in earning a profit or you want to direct traffic to your personal site, it’s important to do the following:

• Terms Of Service: Check the terms of service to identify which are binding to the content you submit.
• Tools: Learn how to use Squidoo tools—like plug-in, widgets, banners and blogging applications.
• Interactive: Post on forums, go through the site blog and find tips through e-books and an online article database.

Writing The Lens

A Squidoo lens should focus on a topic you’re interested in. If you’re interested in fountains, then write about fountains for your first article submission. Next time around, narrow it down to wall fountains. Then try writing about wall fountains for living rooms … wall fountains for small living rooms—you get the picture.

Find a catchy title. "How to …" and "8 Reasons Why …" are the kinds of titles that are quite popular. Use hyphens to separate words; search engines have trouble with multiple words that show up without proper spacing.

Break up the base text into modules so that people have an easier time while going through the information. Use links, graphics, videos, auction information, quote boxes and links within the text to move up the search engine ranks. And last but not least, make sure that you’re enjoying yourself!